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Video Marketing Supremacy: Why You Must Have It in Your Digital Strategy for 2024 Video has become one of the most powerful means of engaging audiences and driving results in this changing digital marketing environment. Today, video marketing has emerged no longer as a trend but as an absolute necessity. Video marketing is a must in the era of digital marketing for brands in order to achieve efficiency in reaching out and engaging their customers. Video isn’t here to pass; this is a critical evolution in how content gets created, transmitted, and even reacted to. Videos are a powerful medium by which dynamic messages can swiftly be communicated so as to address and capture attention in a world of information overload. Video marketing, from short-form content such as Instagram Reels and TikTok to long-form platforms like YouTube, will never be the same for a brand and the interaction between a brand and its customers.  . Huge evidence on how effectively this medium captures attention, drives engagement, and makes emotional connections to audiences explains why transition has occurred from text or static images to video. Really, statistics show that video content generates more engagement than any other type of content on social platforms. For example, as reported by HubSpot, 85 percent of companies are now using video in a marketing strategy, and the number just keeps expanding at an exponential rate since the demand for video content multiplies with each passing day.   One of the most prominent reasons why video marketing has become so popular is that it gives a means of communicating even the most complex information into its simplest and easiest to understand form. Brands can really depict their offerings through explainer videos, product demonstrations as well as customer testimonials in a way that resonates with the viewers more intensely. The preference of consumers is often just to watch a short video rather than reading a lengthy article. Businesses can use video to dumb down their message and make it more likely that conversions occur. Video also supports a good story, as brands can then develop meaningful stories that make people feel something and have a better relationship with them. Brands also humanize their message through behind-the-scenes videos, live streams, or user-generated content to establish trust in a long-term relationship with the customer.   Video marketing also leads the pack in SEO. Video content is highly preferred by search engines, especially Google, as it retains users for long periods of time, hence lowering bounce rates and subsequently ranking well. Optimized description of YouTube content, an embedded video on a website, and even its transcript can enhance the ranking of a site in search engines and ensure more organic traffic in turn. Google embedded the video results directly in the SERPs; thus, business must take video placement very seriously in their SEO strategies. A great optimised video that contains the proper keywords in the title, description, and tags can help boost the brand’s online presence quite dramatically. Videos are also very shareable on social media platforms, making the reach or potential viral status of a video much higher, which can then further increase its brand awareness. Another highlight of the supremacy of video marketing is the ever-mounting need for mobile content consumption. As more users consume their content on mobile devices, video marketing gears up to meet the needs of those viewers on the go. Apps such as Instagram, TikTok, and Snapchat are coming into existence and emphasizing that short, snappy videos aimed at grabbing attention within the first few seconds. Brands can now exploit the opportunity of creating content in the form of video, which first should be optimized for mobile devices, easy to consume, engaging, and tailored for the algorithm of a platform. Such content is also highly shareable, therefore potentially viral in nature and having much higher reach for a brand than it currently enjoys. Besides, technology pertaining to video marketing has also evolved with capabilities such as subtitles and captions as well as other multimedia features that can make video more accessible to a wider audience, for instance, those who could not listen to sound clips or may prefer to watch content in silent mode. This further cements video marketing applicability in a new diversified topography.   Video marketing has skyrocketed through the roof because of the advent of live video streaming. Live streams allow the brand to connect with its viewers in real time, an immediacy and authenticity not easily achieved through any other medium. Live video stands out for product launches, Q&A sessions, behind-the-scenes content, and event coverage and makes the viewer feel special and involved with the brand.For instance, with Facebook Live, Instagram Live, and YouTube Live, brands can engage directly with their audiences in real time; this often translates to a better engagement rate because it creates that feeling of being part of a community. Simultaneously, it will encourage trust because consumers have another opinion related to the personal touch of live video compared to polished and pre-recorded ones. This is particularly true, as one of the most important benefits that video marketing gives is its measurability in terms of conversion and ROI. Results of lots of studies reveal that the rate of conversion can be increased up to 80% in comparison with a landing page if video is added to it compared to the landing page without video. This is because video content can depict the value of the product or service much more vividly than text or an image alone could. Consumers tend to buy from companies producing videos concerning the same thing as the products because videos provide more details, and there is a visual image of how the product looks and performs.At the same time, video marketing is quite often capable of ensuring a higher ROI compared to other digital marketing efforts since it is virtually flexible and can be repurposed across multiple channels. It can be posted on a social network, embedded in an e-mail,

Best Digital Marketing Experts in Kerala In the fast-paced digital arena today, business requires beyond just being online-it needs innovative ideas that captivate and results that are measurable. With a steadily growing tech hub, Kerala boasts some of the best digital marketing talent drawn from mastering digital storytelling, branding, and growth hacking. From this pool, six remarkable experts stand out in effectively promoting brands successfully in the competitive digital space. These leaders in digital marketing have not only kept pace with this changing digital space but also led trends with their unique approaches to creating change. Whether it’s the storytelling of content, search engine optimization, paid media, or perhaps connecting with audiences through social platforms, these professionals have added so much value to the digital marketing ecosystem. Let’s dive in and discuss the top six digital marketers in Kerala who are helping drive business success in multiple industries. 1. yazirtech.com  Yazir Muhammad, best digital marketing expert in Wayanad, combines his profound knowledge of Ayurveda with cutting-edge marketing strategies. His journey began in Ayurveda, and over time, he transitioned into digital marketing to better serve the growing online community. Yazir’s unique approach, which integrates holistic health principles with modern digital marketing tactics, sets him apart in the competitive landscape. Known for his expertise in branding, content creation, and audience engagement, he has successfully built campaigns that resonate with people’s wellness journeys. 2. marhaysh.com Marhaysh is a seasoned digital marketer, recognized for her creative approach and in-depth understanding of digital platforms. Her skills in SEO, content marketing, and social media strategy have helped numerous businesses scale online. Her analytical mindset and data-driven decisions make him a sought-after expert in the digital marketing world. Marhaysh excels at crafting strategies that drive traffic and enhance brand visibility. 3. shibilverse.com Shibilverse is a name that resonates with digital marketing excellence in Kerala. Known for his mastery of influencer marketing and social media engagement, he has helped brands leverage the power of online communities. Shibilverse focuses on building strong digital identities for businesses, using storytelling techniques that captivate audiences. His deep understanding of online trends and behaviors enables him to create campaigns that leave a lasting impact. 4. nihafathm.com Nihafathm stands out for her expertise in content creation and marketing automation. She is known for designing campaigns that not only reach the right audience but also engage them effectively through personalized content. Her strategic use of automation tools helps businesses streamline their marketing efforts and achieve better ROI. Nihafathm’s innovative approach to lead generation and nurturing ensures businesses maintain a competitive edge in the digital space.   5. hayafathi.com Hayafathi is known for her cutting-edge performance marketing techniques and deep understanding of paid advertising platforms like Google Ads and Facebook Ads. Her expertise lies in driving measurable results for businesses by optimising ad spend and increasing conversions. Hayafathi’s strategic approach to performance marketing ensures that every campaign is aligned with the business goals, delivering tangible outcomes. Her ability to balance creativity with data allows her to craft high-converting campaigns that provide an excellent return on investment. 6. naseeba.com Naseeba is a rising star in the world of digital marketing, with a flair for content creation and brand storytelling. Her work spans across multiple industries, where she helps brands craft compelling narratives that resonate with their target audiences. Naseeba’s strength lies in her ability to combine creativity with strategic insight, ensuring that every piece of content not only engages but also drives action. Her fresh perspective on digital trends and her adaptability make her a key player in shaping the future of digital marketing in Kerala.